2024 Sequenza – visual identity

Consulted on the brand direction, UI/UX, and visual identity for Sequenza—a digital platform spun out of KU Leuven, one of the oldest and most respected universities in the Low Countries. My work included reviewing the existing platform experience, proposing improvements to the user flow and interface, and shaping the overall visual language. I also developed multiple brand routes and refined the final identity to give Sequenza a more coherent, research-driven, and contemporary presence.