RECENT WORK SELECTION KU Leuven Spinoff Sequenza.be (2024–2025)Consulting on brand origination and UI/UX for Sequenza, a knowledge-focused business data platform developed as a spinoff of KU Leuven (Catholic University of Leuven in Belgium). The work involved supporting the KUL team to achieve a clean, intuitive interface and brand system, tailored for researchers, students, and partners. OPNR MUSIC – Multi-sided Music Opportunity Platform, USA (2018–2025)Opnr is an all-in-one data-powered entertainment marketplace removing the time and friction associated with talent discovery & booking with the added benefit of fanbase-influenced ticket sales. We want to be the leading platform concert organizers use to connect talent with global opportunities and leverage fan data to move tickets. Pointe Hardware & Lumber - Brand (2023-2024)Pointe Hardware & Lumber has been an iconic hardware store in Grosse Pointe Michigan since 1952. As a famous family owned store on Kercheval Street it was used as a photo and movie set backdrop on several occasions (cfr: Clint Eastwood's Gran Torino) . Basically we had to modernize a community brand while embracing its interesting heritage. MBZUAI – Undergraduate Launch Campaign (2024)Created AI-generated visuals for the launch of the first undergraduate program at the Mohammed Bin Zayed University of Artificial Intelligence in Abu Dhabi. The imagery merged GenZ visual concepts with human expression to position the program as both visionary and accessible to a younger audience. KSU (King Salman University, KSA) – GenAI Curriculum (2024)Co-created a 4-day introductory program on Generative AI for students at King Salman University as part of Accenture’s 2024 CSR initiative. The curriculum was designed to demystify GenAI concepts and tools, combining hands-on experimentation with critical discussion around ethics, creativity, and real-world applications. Ministry of Culture KSA – DewanE – Internal Platform Branding, (2023–2024)Served as Lead Creative Director on the branding of DewanE, the internal employee platform developed by the Saudi Ministry of Culture. The work focused on creating a digital-first identity that felt human, culturally grounded, and unifying — aligning with the Ministry’s internal transformation goals under Vision 2030. The platform has been internationally recognized, winning multiple Transform Awards for excellence in internal branding and digital experience Plena8 – Brand & Website (2024)Developed the brand identity and site for Plena8, a Dubai-based investment firm focused on value in often-overlooked sectors. The creative strategy balanced strategic clarity with quiet confidence — positioning Plena8 as a thoughtful player in a saturated market. Kutafiti – Brand Identity (2024)Developed the brand identity for Kutafiti Africa, a nonprofit focused on empowering women—especially survivors of early marriage and gender-based violence—through training, employment, and farming initiatives. The brand needed to balance grassroots authenticity with a clear, confident public presence. Project78 – Brand & Web for Linux Belgium (2023–2024)Created the identity and digital experience for Project78, a Linux Belgium initiative offering enterprise OS upgrade-as-a-service. The brand needed to feel fast, dependable, and highly technical, while remaining accessible to IT teams in high-stakes environments. Serving clients from SpaceX, Bloomberg, Liverpool John Moore University, Eurosport and Oak Ridge Laboratories to the National Library of Scotland and the city of Bruges.
