2024 Kutafiti – visual identity

Kutafiti is an innovative organization focused on empowering African women by providing the tools, training, and opportunities they need to achieve independence.

Through the Kutafiti Accelerator and Kutafiti Cooperative, they create sustainable pathways for women to develop market-ready skills, foster entrepreneurship, and build thriving businesses, all while challenging traditional aid models.

Kutafiti is dedicated to driving real, tangible change, centered on the principles of trade over aid and community-led growth in Kenya and in the future expanding to other countries.

I helped develop the brand identity for Kutafiti Afrika, a nonprofit that supports women—especially survivors of early marriage and gender-based violence—through training, employment, and farming initiatives. The goal was to create a brand that felt authentic to its grassroots origins while still communicating strength and trust to the public.

I worked with the design team at Accenture Song, to explore three creative directions for this pro-bono project.