2025 DGE: Life + AI (TAMM) – creative direction
Creative direction for a presentation and short film showcased at a high-level national forum in the UAE, attended by senior leadership. By framing the experience around an older citizen’s journey, it translated complex AI-driven automation into a clear, human narrative—shaping story, visuals, and experience flow to demonstrate how government services become seamless, accessible, and trusted through a single digital platform.
Client
ORIANA
Digital Government Enablement (DGE)
Services
Creative direction
Visual Storytelling
In parallel, I oversaw the video production process on behalf of Oriana, acting as the creative liaison between the production team and the client. I ensured alignment across concept, storytelling, and execution—maintaining creative integrity while balancing stakeholder expectations, timelines, and delivery at a national level.
