Originally an MBA thesis from 2017, this work delves into the evolving partnership between human creativity and intelligent automation. As AI transforms the creative landscape, this edition revisits pioneering insights and sparks new conversations about the designer’s role in an automated world. Stay ahead of the curve and redefine what it means to create in the age of machines.
Digital downloads are available immediately after purchase and include a high-quality PDF edition.
Description
The Automated Designer
Exploring the Levels of Automation within the Creative Process
In 2017, before generative AI became part of everyday life, creative director Bart J. Daems explored a question that now feels more relevant than ever: What happens when parts of the creative process become automated? The result was The Automated Designer, an MBA thesis examining the growing relationship between human creativity and intelligent systems. Nearly a decade later, many of the ideas explored in these pages have moved from theory to reality. This edition revisits the original research as both a historical snapshot and a foundation for new inquiry into the future of creative work. Because while the tools have changed dramatically, the question remains the same: what is the role of the designer when machines can create?
Related products
